Helping entrepreneurs thrive with an innovative startup rebrand

Rebranding Saskatchewan's Hub for Entrepreneurs

To better serve entrepreneurs across the province, SREDA reimagined its long-standing Square One program as SK Startup Institute. We partnered with the team to develop a new name, brand, and digital experience that clearly communicated the program's province-wide reach while positioning it as the first destination for aspiring business owners.

Our work included naming, brand strategy, messaging, visual identity, website strategy, and a complete website redesign. Every element was designed to balance credibility with approachability—creating a welcoming brand that reflects the expertise of the program while making it easier for entrepreneurs to access resources, connect with advisors, and take the next step in building their business.

The result is a brand that resonates with entrepreneurs across Saskatchewan and a digital experience built for growth. Within three weeks of launch, SK Startup Institute generated more than 125 new inquiries, demonstrating the power of a clear brand strategy and positioning the organization to support the next generation of Saskatchewan businesses.