From campus to connection: Building an engaging alumni brand

Building an Alumni Brand That Inspires Lifelong Connection

Saskatchewan Polytechnic set out to strengthen relationships with graduates by creating an alumni brand that would inspire pride, foster connection, and encourage long-term engagement. Building on the momentum of the institution's Time to Rise campaign, we partnered with the team to develop a distinct brand experience that celebrates alumni while remaining deeply connected to the Saskatchewan Polytechnic identity.

Our work included brand strategy, visual identity, videography, a dedicated microsite, and supporting campaign collateral. Every element was designed to tell a cohesive story—from audience-specific messaging and a dynamic logo inspired by the institution's four campuses to a digital experience that encourages alumni to reconnect and stay involved.

The result is a scalable alumni brand built for the future. By blending thoughtful strategy with meaningful storytelling and engaging design, Saskatchewan Polytechnic now has a platform that strengthens alumni relationships, builds community, and supports ongoing engagement for years to come.