This non-profit had a big mission, so we delivered a big campaign to match

Inspiring a Province to Rally Behind Families in Need

Ronald McDonald House Charities Saskatchewan set out to launch a $22 million capital campaign to expand its impact and build two new homes for families travelling to access pediatric medical care. We partnered with the organization to create a campaign that would educate, inspire, and unite communities across the province around a shared purpose.

Our work included campaign strategy, naming, messaging, communications planning, a case for support, and a dedicated microsite. The result was Miles to Go—a campaign built around the physical and emotional journeys families face, while highlighting the collective effort needed to ensure every family has a place to stay close to their child.

By combining compelling storytelling with a clear strategic message, the campaign challenged misconceptions, strengthened donor engagement, and elevated awareness of RMHC-SK's mission across Saskatchewan. The result is a scalable campaign platform designed to drive fundraising, deepen community support, and help make the vision of expanded care a reality.