How we helped British Columbia’s literacy program transform their legacy fundraiser into a nostalgic brand

Bringing New Energy to a Literacy Fundraiser

ONE TO ONE Literacy helps children across British Columbia build reading skills and confidence through free one-to-one tutoring. As part of our Brand Aid initiative, we partnered with the organization to create a compelling brand for its annual Spelling Bee fundraiser—an event designed to bring together businesses, educators, and community leaders in support of childhood literacy.

Our work focused on developing a distinct event identity, strategic messaging, and a suite of campaign materials that complemented the ONE TO ONE brand while giving the fundraiser its own recognizable personality. From audience strategy and visual design to promotional assets, every element was created to build excitement, strengthen donor engagement, and encourage participation.

The result is a vibrant event brand that captures the fun and impact of the Spelling Bee while reinforcing the organization's broader mission. By elevating the fundraiser's presence, ONE TO ONE is better positioned to grow community support and help more children develop the literacy skills that open doors to lifelong learning.