Behind the exciting new rebrand of a professional hockey team

Reimagining a Historic Hockey Brand for a New Generation

The Moose Jaw Warriors set out to create a new identity that honoured the team's history while embracing a more inclusive future. We partnered with the organization to develop a complete rebrand rooted in community, aviation heritage, and the shared legacy between the Warriors, 15 Wing Moose Jaw, and the Canadian Forces Snowbirds.

Our work included brand strategy, messaging, visual identity, communications planning, a launch microsite, and the creative direction for the logo reveal campaign. Every element was designed to tell the story behind the new identity, helping fans understand not only what changed, but why it mattered. The result is a brand that celebrates Moose Jaw's unique history while creating excitement for the next chapter of the franchise.

More than a logo redesign, the project strengthened the connection between the team and its community. From the new visual identity to the immersive storytelling experience, the rebrand reinforces the Warriors' place in Saskatchewan's hockey culture while creating a timeless foundation for future fans, partnerships, and generations of community pride