How we crafted the look, feel & strategy of a premier business conference Branding

Creating a Brand for Saskatchewan's Next Generation of Business Leaders

The Prairie Business Summit was created to bring together Saskatchewan's business community around bold ideas, practical insights, and meaningful connections. We partnered with the Edwards School of Business to develop a brand that would establish the summit as a premier business event while creating a flexible foundation for years of growth.

Our work included brand strategy, visual identity, communications strategy, and a complete suite of event collateral. Inspired by the Edwards School of Business while establishing its own distinct presence, the identity combines confident typography, vibrant colour, and a dynamic graphic system that reflects innovation, momentum, and the entrepreneurial spirit of the Prairies.

The result is a cohesive event brand that feels both professional and energizing. Designed to scale alongside the summit, the brand equips the Edwards School of Business with the tools to build recognition, strengthen engagement, and position the Prairie Business Summit as a flagship event for Saskatchewan's business community.